1943 - Foundation
On 3rd September 1943, Jan Prošvic, an entrepreneur, founded ESA – an electrical joint-stock company, thus laying the foundation of the production of household electrical appliances in a small town, Hlinsko, Czech Republic, where he started manufacturing electric irons.
Nationalization and incorporation of the Company into the Elektro-Praga concern, which change the name of the Company to Elektro-Praga until 1955.
From 1950 to 1965, the Company operated as Elektro-Praga Hlinsko, a stateowned enterprise.
The production of vacuum cleaners was transferred from Rýnovice to Hlinsko where it soon became the main production programme of the Company. It was historically the first production of vacuum cleaners in the Czech Republic.
The ETA trademark was registered and it is still the best-known trademark for electrical appliances in the Czech Republic.
Stanislav Lachman, a world-famous designer, became the Company’s designer for ETA household electrical appliances.
His most famous designs include a food processor in the shape of a chalice from 1954, a hairdryer in the shape of a laser gun and in 1973, he designed the most controversial iron – ETA 211, with the largest ironing surface in the world at that time.
The production of the ETA x400 vacuum cleaner was launched and almost 2,500,000 pieces were made in sixteen years.
Privatization of Elektro-Praga Hlinsko, a joint-stock company, via voucher privatization. Privatization funds of large banks were the first owners.
The name of the Company was changed to ETA a. s., in accordance with the trademark.
The production of the ETA 219/220 dry iron ended, with over 11,500,000 pieces manufactured since 1972.
Plastkov, a company involved in the manufacture of plastic components for Škoda, VW, Audi, BMW, Volvo and other cars, became a strategic partner when the company purchased 100% of ETA shares, thus expanding its activity also into the field of small household appliances.
Launching the production of components for the automotive industry and recruiting a new company’s designer: Zdeněk Veverka.
As of 1st August 2008, the division of the production of plastic parts was detached and a new independent company was founded: Plastkov. ETA started to focus entirely on household appliances. The logo was changed after sixty years.
In 2009, Onyx was the best-selling vacuum cleaner in the Czech Republic.
ETA continues to be a symbol of tradition and history of household appliances of Czech design and Czech quality and remains the best-known brand of household appliances in the Czech Republic. In spring, ETA extended the warranty for its products for Czech and Slovak markets, increasing the awareness of customers of the quality of ETA appliances. The extended warranty for products in ETA portfolio is provided for three, five or ten years.
In 2013, ETA celebrated the 70th anniversary of its foundation. At this occasion, the Company introduced a true treat to the market: the novelty GENEROSO from the category of bag floor vacuum cleaners with an incredible extended warranty for 70 years in the limited edition and with only 1943 pieces available.
In 2015, ETA continues putting emphasis on product quality, modern design, development of accessories, smart solutions, and above all customer satisfaction. ETA offers products in the category of vacuum cleaners, irons, food-processors, hand blenders and mixers, electric kettles, bread machines, hair care products and many more to be able to provide the complete solution for equipping your household with small domestic appliances.
2016 - The food processor Gratus for the fourth year become the best-selling kitchen robot on the Czech market.
ETA continue to innovate and come up with new accessories that make the ETA food processors truly multifunctional. Gratus Maxipasta and Gratus Fresh are the proof of that.
ETA is very clearly aware how important is the health of their customers. Hence, they came up with the comprehensive series of products “Vital”, where you can find high rotation speed blender Vital Blend – smoothie specialist, press-snail juicer Vital Press or bread maker with unique Vital program.
ETA presents the new exclusive limited collection ETA Storio. This collection was created for the occasion of the 75th ETA´s anniversary. It blends retro design with the latest technologies together. The collection ETA Storio combines a beauty of a modern appliance in an ageless retro design which makes every kitchen special. It is designed for everyone who does not want to compromise between performance and design.
The collection introduces three, colour combinations. Black polish, bright red, and decent beige. All above colours offer a Gratus stand mixer, an electric kettle, a toaster, and a combined refrigerator.
ETA focuses on the healthy lifestyle more and more, not just in the kitchen but also expands the range of beauty and health care products. In the dental hygiene area, ETA offers Sonetic toothbrushes with innovative Sonic technology MOVE +. The portfolio is newly complemented by the collection of Sonic face brushes Fenité. These ensure the skin to look younger, and they overall, have positive impact on a skin health.
ETA extends the retro collection ETA Storio, which became a part of a popular reality show “Peče celá země” (alternative to “The Great British Bake off”). The Storio collection is growing a popularity in the Czech households. The collection newly presents a table blender, a pump js machine and smaller fridge types. Colour implementations in red, beige and black are ageless classic, but they feel modern and stylish.